Against a regal and refined backdrop, in the heart of historic Cantabrigia, arose the Most Unexpected of Celebrations: Strawberries & Creem Festival.
Starting life as a garden party for merely 1,000 merry-makers to attend, The Celebration swiftly swelled in size to become Cambridge’s biggest popular music festival.
Contrasting the traditional with the contemporary, and the tranquil with the celebratory, Strawberries & Creem struck many a chord within the confines of The City and beyond.
Esteemed guests included the likes of messrs Nelly, Kano, Skepta, Shy FX, Big Narstie and Sir David Rodigan, and the Selectors and Emcees were always the finest in the land.
The revellers ere entertained and enthralled no end. Soon they numbered over 5,000, descending upon The Farm once every year no fail to celebrate in the warm June sunshine.
This year, we once again honour this tradition - with more musical acts, more on the menu and more merriment for all. The day of the 17th June 2017 is etched into our calendars…
“Shaking The Foundations that The City was Built On"
“A Roaring Success of a Festival”
“A Mainstay of the Underground Festival Circuit”
“A Very Special Festival”
Nestled amidst the rushing brooks and open plains of the east, beyond the enchanted woods and before the sea sat the great and prosperous kingdom of Cantabrigia. The capital city of which, with its golden palaces and a marble courtyards, overflowed with wealth and happiness.
Legend has it that the kingdom’s vast riches were guarded by a great and powerful Dragon.
The Dragon, old and wise as he was, kept his subjects safe - and in return, they lived under his command. The colossal pile of treasure on which he slept he gave to the people, to take as they needed. Whenever he woke, his flames heated the sky. The people of Cantabrigia lived in comfortable wealth and eternal summer, never to experience the chill of the cold winds or the pain of hunger.
As time marched on and the Dragon aged, something changed within him. The fire in his eyes didn’t burn so brightly and he slept longer and longer. Days turned into weeks, weeks into months and months into years.
The people became poverty-stricken and hungry, unable to reach the treasure that lay under his belly. Without his fire, the kingdom began to fade into a cold and lifeless place.
Decades passed. Despite their valiant efforts, there was nothing that the people of Cantabrigia could do to rouse the Dragon.
Just when the townsfolk felt they could not fall any further, a relentless winter hit the land, the likes of which had never been seen. The golden kingdom began to crumble, its period of triumph passing into history and its former glory into mere myth.
With hope a distant memory, a descendent of the kingdom arrived at the gates. A strong and indomitable Lion, resplendent with a magnificent red mane, pounded on the doors of the dying city. The Lion was shocked at how his family home had fallen into ruin, recalling his memories of frolicking in the golden sun by Cantabrigia’s rivers and meadows. Saddened by what he saw, the Lion swore to return his home to its former glory… and demanded to see the old Dragon.
Full of excitement, the Lion and the townsfolk marched to the Dragon’s lair, but no matter how hard he tried to wake him, the beast would not stir. In one last attempt, the Lion puffed out his chest, threw back his head, and let out an almighty roar that shook the very foundations of the city. A sound so great that it woke the Dragon from his slumber. The people came out of their homes and rejoiced in the streets, rich with the Dragon’s treasure and the hopes of summer. The celebrations were wild, the air was warm again, people rejoiced with the Lion, the saviour of Cantabrigia.
The Dragon, seeing this joy, awoke to become his former self. He was so grateful to the Lion that he asked him remain as guardian of the kingdom, to ensure such hardship would never occur again. The Lion, an adventurer and lover of the open road,
could not agree to stay forever - but he did agree to come back and visit once a year. The arrival of the Lion would signify the start of summer. He is celebrated by the people of Cantabrigia even today, as the sound that awakens a city.
We’re so excited to be the headline sponsor of Strawberries & Creem again in 2017.
Our mission is to bring the world's local restaurants into everyone's home or office - fast. And as nothing works up an appetite like dancing, we’ve decided to bring a Deliveroo Banquet to the festival chock-full of the very best independent food trucks and culinary start-ups Cambridge has to offer.
You may have already seen our fantastic team of riders whizzing around the city but at Strawberries and Creem we’ll be also be providing another kind of ‘rider.’ We’ll be helping artists fuel up before and after they take to the stage, as well as providing party packages for all VIP guests.
With lots of giveaways, Deliveroo cocktails and prizes to be had on the day, come and say hello at the Deliveroo Banquet. Keep your eyes peeled for the Roo…