ICEBERG - A visionary intuition of Giuliana Marchini Gerani and her husband Silvano led in 1974 to the creation of ICEBERG, launching a revolution by introducing the new concept of sportswear deluxe.
ICEBERG become very famous in US for its special relationship with music and the hip hop culture: it was the first brand to be recognized, still from the 90’ in the upcoming rap world. Jay Z often wears ICEBERG and its iconic cartoon tee, also with Nas, Diddy, Busta Rhymes, Ice Cube, etc.
Forty years later, ICEBERG has a new creative direction with the designer James Long for womenswear and menswear. ICEBERG always stays true to its roots and keeps a strong position in the deluxe sportswear segment.